If you are creating content for a website, you need to be thinking about all forms of social media and how they're going to work for you.
As a content creator, you don't need to be Instafamous or have thousands of followers on Facebook but you do need to be aware of all forms of social media and be present across them. Being present on social media is a really good step in making people aware of your content. If you haven't at least got an Instagram, Facebook and Twitter page, get them before you keep reading.
This doesn't mean you have to take reels of selfies and upload memes all the time but it does mean that you need to have social media pages and accounts that act as platforms for your content. Although people dedicate their entire careers to social media marketing and analytics, understanding the essential ideologies and methods they use will help you as a content creator.
Social media only works with a good content creator | CMTO
Take a look at these social media marketing tips.
There are some rules that do apply to all forms of social media. A really important one is the visual element. Keep your profile up to date and try to make it visually appealing. Dont put up blurry, misshapen or badly cropped photos up on any social media platform. If you need some guidance, there are websites out there that offer templates for your images on social media. We wrote an article about excellent websites you can use to make graphics, some of which will help you get your social media page looking real sharp in no time.
Another tip to make yourself more present across social media is to try to have the same username for each account. People want to be able to find you so the simpler and more original the username the better. Try to avoid numbers, hyphens and capital letters to make it easier to find you.
And finally be nice. You are far more likely to have people interacting with your content if you thank friends for following you, reposting and complimenting your work. This extends to responding to people when they comment on your work.
1. Know the difference between a fan page and a profile page.
If you have a program on a radio show it should be set up as a fan page because it is geared towards getting you followers and promoting your content. Also Facebook will take down a profile page if you are using it as a fan page and vice versa.
2. You should have an appealing and clear profile picture, cover photo and bio that shows your audience what your content is about.
You should also include links to your other sites in your bio. Update your profile picture every now and then to keep it fresh.
3. When your own original content is slow post interesting and relevant articles, pictures, videos and make sure you engage with your audience.
Social media marketers say 80 per cent of your content should be relevant and 20 per cent should be fun stuff.
4. Facebook insights is your friend.
Get to know it. It helps you monitor what your fans think of your page. It also lets you know how many people see each post.
5. Don't overwhelm your audience with posts.
You should also be selective about what you post.
6. Share other peoples posts too.
Being nice on Facebook is bound to get you a long way. The more posts you share of friends and even people you don't know, the more likely they are to return the favour when you publish interesting content.
1. What's in a name?
This rule applies across all social medis platforms but is particularly important for Twitter. Your Twitter handle should be really simple. For example the CMTO twitter handle is @CMTO. The simpler it is, the easier people will find you.
2. Twitterquette is important.
people dont like rude tweeters. If you are looking for people to help you out with anything make sure you use your please and thank yous. If you need some further Twitter coaching check out Twitterquette for new Tweeters.
3. Twitter is mainly for words but it's also not just for words
Make sure you keep your posts interesting and link to articles, include images and videos. Get multi-sensory!
4. Interacting with your peers is as important as Tweeting.
Retweeting, favouriting and following people should be ingrained in your social media marketing strategy
5. Hashtags are your friend.
Hashtags make the Twitter world go around.
6. Make sure you credit the original poster when you share someones content.
If you don't you could make the original poster pretty mad. On an even more serious note you can also put yourself at risk of being in breach of copyright law. Want to read more about it? We wrote an article on using photos, copyright and creative commons.
1. Frequency of your posts says a lot about you.
Your Instagram feed should be a roughly balanced amount of photos from each person you follow, which is why you should try and keep it to an absolute maximum of three posts in one day. There are instances when you can post more, say if you had a well known person running your Instagram account for a day. Be wary though. Any more than two posts a day and you might notice people will start to unfollow you because you're spamming up their feed.
2. Don't go ham on the filters.
Instagram filters are so 2012 *flicks hair*. In all honesty though, try to keep the filters and the editing to a minimum. Sometimes people would much rather see a photo without a filter. If you do want to use a filter, try and think about what meaning it might convey. Flick through this photo gallery showing you what each Instagram filter does to your image and what meaning it conveys.
3. Hashtags and TBTs (Throw Back Thursdays)
Both of these things should be used very sparingly. Apply a maximum of two hashtags to your images - any more and you run the risk of looking too keen for followers. As for Throw Back Thursday images, don't revisit an old memory every single Thursday. Change it up sometimes!
6. Geotags show that you get out sometimes!
Geotags are a great way to show your audience where your content making takes you. If you do an interview with someone who is playing a show at The Metro theatre, you can add a Geotag to let people know you were there. If they search for that Geotag your post will come up, making you more visible on the 'gram.
7. No links
Links should be reserved for Facebook and Twitter. Remember that Instagram is an image-based medium. People aren't that keen to tap on links on Instagram because they take them away from the app.
8. Stick to the content
If you have an instagram account solely dedicated to the content you are making, don't post selfies or pictures of food. Save that for your personal account!
If you want to Blog, or dabble in other forms of Social Media in your marketing strategy use the same rules and apply them!