Delivery: 6 hours (1 day)
Course Type: Broadcast
Go where your listener goes and get active on social media. This session looks at how your station and program can engage with social media on different levels. From Facebook to Twitter and everything in between, learn how to make content that lives beyond the airwaves.
This module is designed to help community broadcasters use social media for their programs and other station activities, primarily through the use of Facebook, Instagram and Twitter. Participants in this training will examine examples of effective social media usage, and look at other tools available to assist in the creation of engaging content to supplement their broadcasts. It will also look at some examples of what not to do, and ways to avoid any potential issues with social media usage.
CMTO Pathways courses do not lead to an NRT AQF certification.