Formats and Programming Strategies
You know what your audience wants and you know what you want your station to sound like. But how can we as community broadcasters bring these concepts to life?
Professional formatting and programming can help your station not only serve your community, but also to guide the creation and presentation of content that is entertaining and engaging.
Join us as we explore the following:
- Audience Tactics for identifying and understanding your audience, reviewing format, creating a core listener profile and content to connect.
- Simple strategic music programming techniques to improve your sound and increase time spent listening.
- An overview of technology that can assist with creating content from home and outside of the station during COVID-19
Presented by: Fyona Smith - Head of Radio at The Australian Film, Television and Radio School (AFTRS)
Fyona has produced and presented award winning local and national shows and is a multi-Australian Commercial Radio Award winner. She is EP of AFTRS Audio Boom channel, showcasing student work and industry research and holds a Graduate Certificate in Tertiary Teaching. Prior to AFTRS, Fyona produced and presented SCA’s national top rated School of Rock radio show, hosted Southern Cross Television’s, Australian music TV show ‘School of Rock Oz Made’ and held the position of Network Music Director for Triple M Localworks.