TAKE IT ON Leadership Learning Online

Community Broadcasting Sponsorship 101

4-5.30pm AEDT Thursday 1 April 2021

Is it time to revamp your sponsorship plan?

This free interactive workshop will give you the tools to get started.

Ren Cuttriss will share lessons learned from a regional station for developing relationships and campaigns. 

As 3MDR Engagement Coordinator, Ren draws on a background of teaching, community development, sponsorship, volunteer management, project planning, grant writing, production & programming, marketing & digital management, technical operations and pretty much everything in between.

Customised for small and volunteer-run stations, the workshop will take you through the practical steps to draft a media kit and sponsorship agreement.

Focus on your station’s unique offer, target audience, and existing resources with a shift away from only selling airtime to building stronger relationships.


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