CUASS00099 Community Broadcasting Marketing Skill Set Nationally Recognised Training logo

What content is covered in the training?

The CUASS00099 Community Broadcasting Marketing Skill Set is designed for people working, either paid or voluntarily, in a community broadcasting station where there are supporting management roles.

These units of competency from the BSB Business Services and CUA Creative Arts and Culture Training Packages meet the training requirements for community broadcasting station managers, coordinators and Board Members involved in project management, promotions, fundraising, and volunteer management

After the successful completion of this training product, participants will have the competencies required by industry to perform various roles in the community media sector including:

  • Station Manager/Coordinator
  • Fundraising Manager/Coordinator
  • Board Member
  • Project Manager
  • Sponsorship Manager/Coordinator


Consistent with the packaging rules, this training product comprises the following 6 units of competence:

  • CUAIND311 Work effectively in the creative arts industry
  • BSBCMM411 Make presentations
  • BSBLDR602 Provide leadership across the organisation
  • BSBMKG434 Promote products and services
  • BSBPMG430 Undertake project work
  • BSBPUB503 Manage fundraising and sponsorship activities

 Who can undertake the training?

This course is suitable for community media staff and volunteers who are active members of a station. Learners will be involved with the management of the organisation, have been through a station induction process and must be involved in a range of compulsory station activities to complement their learning experience, including attending station board or committee meetings.

What are the entry requirements for this course?

Learners must be volunteers or workers at a community radio station. They must have undergone a station induction process and be engaged at the station for the duration of the course in compulsory station activities including participating in board or committee meetings.

How is the course delivered and assessed?

Training and assessment will take place online and on-the-job at a community broadcasting station with the option of two face-to-face intensive workshops at the beginning and end of the course.

The course is delivered with both theory and practical elements and is completed both in a simulated working environment and on-the-job. The delivery of training will include a mixture of online learning activities through the Moodle Learning Management System, online group meetings, and individual research and exercises.

Assessment is used to provide you with feedback on your progress and to measure your skills and knowledge against the training qualification requirements and those of the industry. The assessment process will include written and practical presentations, observation and online participation and will require time for completing assignments and self-paced exercises.

 How long is the course?

The CUASS00099 Community Broadcasting Marketing Skill Set blended learning program is structured in 32 sessions delivered over a period of 22-24 weeks.

Delivery increases to 32 weeks when the course is adapted for online only.

The course includes the following structured learning stages:

Course induction, LLN assessment and support planning Week 1-2
Understanding Community Broadcasting – industry overview and copyright Week 3-4
Station research – organisation income and governance Week 5-6
Core concepts - fundraising, sponsorship, grants and volunteer management Week 7 (3-day F2F)
Marketing project Week 8-13
Enterprise project Week 14-21
Final assessments Week 22 -24 (2-day F2F)

How often are the courses offered?

The CUASS00099 Community Broadcasting Marketing Skill Set is offered on an annual basis via an application process with classes being held at times which suit the majority of students.

How much will it cost?

CMTO training is subsidised by the Community Broadcasting National Training - Industry Capacity & Skills Development Grant, fully subsidised courses are limited to the funding available. For fully subsidised courses, the CMTO does not charge course fees to participants.

For all other courses, including courses which are customised to your needs, contact the CMTO office for fee details.

 Other fees

For re- issuance of Certificates and Statements of Attainments the student will be charged $20 per document required. Payment for the re-issuance of such documents is required prior to the re-issuance occurring by the RTO.

How do I enrol?

Simply complete the following steps and you could be on your way to starting a course:

  1. Read and understand the information contained in FORM 22 Student Information Handbook.
  2. Talk with your trainer about the course.
  3. Apply for a Unique Student Identifier (USI). This can be done by going to the Unique Student Identifier website ( ). All students enrolling after January 2015 must have a USI. If you would like assistance call the CMTO office on 02 9318 9626
  4. Sign the Enrolment Form to show that you understand all of the information provided and return the Enrolment Form to your trainer or the CMTO.

 Would you like more information?

Contact our friendly team at the Community Media Training Organisation by calling: 02 9318 9626 (Office Hours: Mon-Fri 9am-5pm).

Download the Course Brochure here- FORM 29 Course Outline Brochure CUASS00099 V1.1

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