Sponsorship & Fundraising

Duration: 6 hours (1 day)

Course Type: Leadership & Enterprise

Training requirements: Cohort of 8-10 staff/ volunteers 

Course fees per cohort* (inc. GST): 

Delivery Mode Subsidised rate for Community Media Orgs Full Course Fee
Face to face $1,760 $2,200
Online $1,500 $1,900

*as at 1st July 2023 current to 30th June 2024


Generating revenue can be a difficult prospect to achieve for community radio stations. Community broadcasters rely on the financial support of their respective communities to remain viable.

Although sponsorship has traditionally served as the preferred method for raising revenue, there are a range of alternative streams available for stations to utilise.

In this course experts in the sector guide participants to develop strategies to keep their stations financially afloat

This course covers:

  • Evaluating revenue resources
  • Planning a fundraising event
  • Ethical and legal issues
  • Grant types and sources
  • Writing a sponsorship proposal
  • Event sponsorship, sales and merchandising
  • Strategies for donations, memberships and subscriptions

CMTO Pathways courses do not lead to an NRT AQF certification.

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