Ok so “Googlable” isn’t actually a word but you get the gist. Searching online is the main way to quickly and effectively find what we want online, whether it is on our computer or mobile device. Search engine optimisation is key to making your content “Googlable”. 

 

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So what is search engine optimisation?

It’s the process of improving bits of your content to make sure that search engines easily pick up what you’re putting out there and give you more exposure. As a content maker, the better you optimise your work for an online setting, the more likely people are going to find your piece, the more they will link to your work meaning you qill quickly gain more and more exposure.

Have you noticed that recently ads are telling you to google their product instead of asking you to go to their website? 

So how do you make sure that your project will come up high in the search result ranks?

Search engines will pick out all the information that exists on the internet based on your search query and show you the most relevant results in order of most relevant to least relevant. This is determined mainly by how your content is written and how other websites link to you. All this can get complicated quickly so we’ve boiled it down for you. 

Keywords are…well…key 
Keywords are what people type into search engines to find what they are looking for. They are broad but specific enough to find what they want to find. You need to make sure that the headline of your content includes these key words. 

For example if your piece of writing or content is about musical and cultural events happening in Sydney during NAIDOC week, good keywords to include in your heading would be NAIDOC week, Sydney and what’s on. This is a good time to make sure that your content is focusing on one thing.

The narrower the article topic, the more likely it is that people will find it when they search.
For example if you are talking about what’s happening in NAIDOC week and have a video of an interview with an Indigenous musician as well, you’d be better off splitting that content into two different articles. 

It’s pretty much free promotion for your content if you can get it right. 

Four golden rules 

1. Include words that people would type into a search engine into your headline. 
2. Exclude words that people wouldn’t reasonably use if they were looking for certain information. This includes words you might add to make something look more interesting or grabby (puns, made up words like Googlable). Instead of “blaze” just say “fire” or instead of “composition” just say “song”. 
3. Put your most significant words at the front of your headline – a good way to do it is two important words followed by a colon e.g “Erykah Badu interview: Erykah Badu shares her brand new single with us and chats about what she’s got planned”
4. If it is about a person (an interview or bio) include the whole name of the person. 

Resources

If you want to get a bit deeper in the world of eearch engine optimisation look at this checklist for search engine optimisation.
Watch this video on search engine optimisation for journalists 
Editorial search engine optimisation

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