Duration: 6 hours (1 day)
Course Type: Leadership & Enterprise
Training requirements: Cohort of 8-10 staff/ volunteers
Course fees per cohort* (inc. GST):
|Delivery Mode||Subsidised rate for Community Media Orgs||Full Course Fee|
|Face to face||$1,760||$2,200|
*as at 1st July 2023 current to 30th June 2024
Participants learn how to showcase their station, its programs, activities and events using effective marketing tools.
This course covers:
- Understanding Marketing Concepts
- Implementing Business Tools
- Conducting Reviews
- Planning Marketing Tactics
- Brand Identity
- Online, Advertising and Marketing Strategies
CMTO Pathways courses do not lead to an NRT AQF certification.