Duration: 6 hours (1 day)

Course Type: Leadership & Enterprise

Training requirements: Cohort of 8-10 staff/ volunteers 

Course fees per cohort* (inc. GST): 

Delivery Mode Subsidised rate for Community Media Orgs Full Course Fee
Face to face $1,760 $2,200
Online $1,500 $1,900

*as at 1st July 2023 current to 30th June 2024


Participants learn how to showcase their station, its programs, activities and events using effective marketing tools. 

This course covers:

  • Understanding Marketing Concepts
  • Implementing Business Tools
  • Conducting Reviews
  • Planning Marketing Tactics
  • Brand Identity
  • Online, Advertising and Marketing Strategies

CMTO Pathways courses do not lead to an NRT AQF certification.

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