Marketing
Duration: 6 hours (1 day)
Course Type: Leadership & Enterprise
Training requirements: Cohort of 8-10 staff/ volunteers
Course fees per cohort* (inc. GST):
| Delivery Mode | Subsidised rate for Community Media Orgs | Full Course Fee |
| Face to face | $1,760 | $2,200 |
| Online | $1,500 | $1,900 |
*as at 1st July 2023 current to 30th June 2024
Description:
Participants learn how to showcase their station, its programs, activities and events using effective marketing tools.
This course covers:
- Understanding Marketing Concepts
- Implementing Business Tools
- Conducting Reviews
- Planning Marketing Tactics
- Brand Identity
- Online, Advertising and Marketing Strategies
CMTO Pathways courses do not lead to an NRT AQF certification.