THINKING BIG: leaders say youth engagement and change resistance major issues for community media organisations. 

Leaders from across the independent media spectrum are undertaking the CMTO’s THINK BIG CUASS00099 Community Broadcasting Marketing Skill Set, the first accredited management course designed specifically to meet the needs of the sector.

Representatives from youth, multilingual, First Nations, Christian, regional, and metro stations, came together in Sydney for a three-day Leadership & Enterprise Workshop at 107 Projects, Redfern.

They participated in a tailored workshop, led by The NonProfit Alliance on the importance of reconnecting with our individual purpose.

Watch and listen as our students share their stories and what led them to their role as a leader in community media

Participants also completed a range of learning and assessment activities on topics including presentation and promotions; fundraising strategies; sponsorship; grant writing; and volunteer management.

Some of the recurrent themes identified through group discussions so far include the challenges of youth engagement and change resistant Boards, with all attendees sharing their wide-ranging experience and skills.

One student commented that the first six weeks of the course had led to the station creating their first ever Media Kit, while another found the governance topic invaluable for guiding a major organisational restructure.

We also got some great feedback from the workshop: 

“Thanks so much everyone for such a brilliant week of learning and reflecting, I took so much away” - THINK BIG Student

“The whole three days were incredible and I came back to work today raving about the experience. Charlotte and Ren were both wonderful” - THINK BIG Student

The course is designed for staff and volunteers who are active members of a station and provides an opportunity to consolidate and develop the on-the-job skills involved in running community media organisations.

Delivered online over 30-36 weeks, small teams are working with industry mentors to complete a series of assessment tasks based on two major projects.

Photo of a group of nine diverse people standing together in a garden and smiling at the camera.
Photo of a group of nine diverse people standing together in a garden and smiling at the camera.

The current cohort involves participants from the following stations/organisations:

  • National Indigenous Radio Service 
  • Hope FM Esperance
  • 897FM Northern Suburbs Radio Perth
  • SYN Media Melbourne
  • 3ZZZ Melbourne Ethnic Community Radio
  • J-Air Melbourne
  • 4MW Torres Strait Island Media Association
  • 4OUR Caboolture
  • 4RFM Moranbah
  • Loving Life FM Grafton
  • 2MFM Sydney Muslim Radio
  • 2RPH Sydney
  • 2CCC Coast FM NSW Central Coast
  • 7DBS Coast FM Northern Tasmania

Click here find out more about the CUASS00099 Community Broadcasting Marketing Skill Set

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