When you're researching where your online audiences are, it is also important to know HOW they are connecting to your content.
What devices are they most likely to use? And over what kind of internet connection? This will help you to decide what kind of content you put on various platforms.
This graph relates to devices owned by Australians.
You can see that mobile devices are by far the most used device in Australia, and the world. This information will influence what kind content you create. Ask yourself, is this video suitable for smaller screens? Can people still watch this video if they're on the bus and not able to listen to audio?
Below are some examples of videos made by publishers where they have considered what device people are on, mobile and where they are watching it, Facebook.
AJ+ has become a world leader in 'social short' videos for news and current affairs made specifically for mobile. Have a look at this example of an AJ+ video on Facebook subtitling Michelle Obama's speech to make it easier for people to access on mobile.
Source | AJ+ via Facebook
Sometimes you might need to explain the story using copy over images if you don't have a voiceover or audio to subtitle. This example from Foreign Correspondent uses subtitles interwoven with text cards to give context and understanding to the audience about what is going on in Yemen.